Learning Matters

What is the ROI of legal directory submissions?

One commonly asked question by law firms and lawyers is whether legal directories are a good return on investment. Could lawyers be using their time doing something more productive instead of going through the mammoth task of making legal submissions? Is the value proposition offered by these submissions consistent with the time, effort and money that goes into making them...

Hunting Analogy – Practice Development for Law Firms (Part 2)

Practice development is a marathon and not a sprint. There is no one way to get it right and every individual brings with them a unique differentiator. Every differentiator is crucial because it brings a distinctive aspect to the table. Our endeavor is to give you an overarching view of the various components of practice development and match team strength...

Farming Analogy – Practice Development for Law Firms (Part 1)

Practice Development is as pertinent to a business, as the brain is to a human body. Our assumption is, that the three-pound neuron packed centre will do its job adequately. It doesn’t need special attention or grooming because it is so self-sufficient and low maintenance, right? In this ever evolving field of law, true knowledge about Practice Development still remains...

Legal Directories, League Tables, Publications – How are you seeding?

Given that team TGM has been talking all about farming and hunting analogies for practice development, it is critical we talk about seeding. In the context of practice development, importance of seeding the market with information about who you are and what you do is a no-brainer, but how you choose to do it depends on your risk appetite...

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