Experience Matters

Slide Experience Matters

The Grey Matter consults with law firms on the branding and practice development side. We leave the lawyering to the lawyers while providing intelligent help with managing and running a law practice.

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Under the ‘The Grey Matter Umbrella’, we offer a host of services, and lawyers partner with us because we understand their practice as well as they do. Critical aspects of the practice such as the firm’s culture and ethos, clientele, human resources, finances, technology and strategy require considerable time, effort, and money. Additionally, practice building requires strategic planning, focused, consistent and well-executed efforts. We advise clients on their growth strategy by understanding their goals and preparing a practice development plan, including setting up efficient internal processes, thereby setting them up for long term success.

An overview of our offerings here:

Marketing Strategy & Budgets

Annual Legal Submissions and League Tables

Conferences & Events

Law School Engagements

Client engagement and feedback

Employee Engagement

Running a law practice involves a lot more than lawyering. We understand how time- consuming the process of finding the right external partners can be. The Grey Matter endeavours to help you optimize your time while you find budget-friendly options housed under one roof. We have a host of verified and capable partners for you.

Website developers

The legal industry has quickly adapted to using technology.
Networking platforms and search engines have taken over visiting cards and phone books.
Your presence on the internet, including your website works as an excellent point of reference for people checking credibility, showcasing your expertise and communicating your value proposition.

These web spiders will comprehend your needs, visualise and translate into them into palatable design. They will have your website up and running, and maintain the backend effectively.

Designers

Branding is you – your personality, your culture, your work ethic.
One way to distinguish yourself is by consciously choosing design and graphics.
This allows you to communicate your story and ensures sustained recall value through pictorial and graphic representation.

Content Writers

Content writers (including ghost writers) will help you curate blog posts, articles, website content, firm collateral including brochures and social media posts.
These articulate writers will be able to produce quality engaging legal
content. Some of them may be lawyers by qualification who have then chosen the world of writing. Some of them are legal journalists. These writers can help build your market position as a thought leader. They can write across practices and jurisdictions.

Photographers

These artists behind the lens will capture you and your team- in formal and casual settings. The use of effective composition, lighting and subjects will bring together the recipe to make a perfect picture – quite literally! Your office space can also be captured to communicate where you spend most of your day drawing up some of your best work.

Outsourced Technology

Legal tech is here to stay. The world has become a global village, and the covid-19 pandemic has led to the legal industry adapting to remote working models.
To deliver a seamless and superior client experience and to protect your organization’s data security needs and those of your clients, setting up the right technology system is essential.

Law Firm Management Recruitment

Management roles at a law firm are the backbone of your practice.
From front office staff to court clerks, from knowledge management experts to administrative staff, we will be able to service your requirements.

Newsletter management

Newsletters are a great way to stay connected, share legal insights and updates from time to time with your existing and potential clients.
There are some great tools and techniques that can help you manage email newsletters by way of  seamless integration – standardized templates, automated calendar based campaigns, and maintaining emailing lists. Newsletter management experts will take you through the entire life cycle of being thought leaders.

Search Partners

When you think of growing your team – you need access to trusted search partners.
We will be happy to connect you to recommended search partners who enjoy a deep understanding of the legal space.

Website developers

The legal industry has quickly adapted to using technology.
Networking platforms and search engines have taken over visiting cards and phone books.
Your presence on the internet, including your website works as an excellent point of reference for people checking credibility, showcasing your expertise and communicating your value proposition.

These web spiders will comprehend your needs, visualise and translate into them into palatable design. They will have your website up and running, and maintain the backend effectively.

Designers

Branding is you – your personality, your culture, your work ethic.
One way to distinguish yourself is by consciously choosing design and graphics.
This allows you to communicate your story and ensures sustained recall value through pictorial and graphic representation.

Content Writers

Content writers (including ghost writers) will help you curate blog posts, articles, website content, firm collateral including brochures and social media posts.
These articulate writers will be able to produce quality engaging legal
content. Some of them may be lawyers by qualification who have then chosen the world of writing. Some of them are legal journalists. These writers can help build your market position as a thought leader. They can write across practices and jurisdictions.

Photographers

These artists behind the lens will capture you and your team- in formal and casual settings. The use of effective composition, lighting and subjects will bring together the recipe to make a perfect picture – quite literally! Your office space can also be captured to communicate where you spend most of your day drawing up some of your best work.

Outsourced Technology

Legal tech is here to stay. The world has become a global village, and the covid-19 pandemic has led to the legal industry adapting to remote working models.
To deliver a seamless and superior client experience and to protect your organization’s data security needs and those of your clients, setting up the right technology system is essential.

Law Firm Management Recruitment

Management roles at a law firm are the backbone of your practice.
From front office staff to court clerks, from knowledge management experts to administrative staff, we will be able to service your requirements.

Newsletter management

Newsletters are a great way to stay connected, share legal insights and updates from time to time with your existing and potential clients.
There are some great tools and techniques that can help you manage email newsletters by way of  seamless integration – standardized templates, automated calendar based campaigns, and maintaining emailing lists. Newsletter management experts will take you through the entire life cycle of being thought leaders.

Search Partners

When you think of growing your team – you need access to trusted search partners.
We will be happy to connect you to recommended search partners who enjoy a deep understanding of the legal space.

Talk to Us

For more information on any of this, get in touch with us.