As a team who has spent countless hours in-house at a law firm, manually managing the intricate dance between execution and recognition, we understand the frustrations that both lawyers and marketing teams face. The relentless pace of execution, the constant flow of deadlines, and the never-ending reminder emails from marketing teams chasing details for submissions—it’s a cycle we’ve all endured. We...
In the fast-paced legal industry, where precision, negotiation skills, and client management are paramount, understanding the diverse personalities of firm partners can significantly improve operational efficiency. One approach many firms employ is using personality assessments such as the 16Personalities test, to align responsibilities with each partner’s inherent strengths. By identifying personality traits, firms can allocate tasks in a way...
For many legal professionals, becoming a law firm partner is a major career milestone signifying not only recognition for exceptional competence and a proven track record of delivering results but a transition that requires careful planning and strategic positioning. While it is heartening to read about these promotions in legal publications and on platforms like LinkedIn, the journey to...
In today's organised legal landscape, establishing a robust marketing strategy is essential for law firms seeking sustained growth, client acquisition and retention, and maintaining a strong professional presence. Allocating a dedicated budget for marketing is not just a prudent business decision - it is a strategic imperative! We give you several compelling reasons why law firms should prioritize and...
In the evolving legal world, lawyers often feel the need to showcase their value and stay relevant. Distinguishing oneself and cultivating expertise often springs from concentrating on a specific field of law. However, zoom in too much, and you risk downtime, while staying too broad makes it challenging to shine uniquely amidst peers. Amidst the rise in client expectation...
The International Bar Association (IBA) Annual Conference is a prestigious gathering of legal professionals from around the world. This highly anticipated event provides a platform for lawyers to meet, share knowledge, build contacts, and develop business opportunities. As the leading conference for legal professionals, the IBA Annual Conference plays a crucial role in advancing the development of international law...
By Archana Venkat, Chief Marketing Office, Trilegal Indian law firms have been witnessing hypergrowth in the last three years, thanks to regulatory changes, proactive government led initiatives to favour cross border trade, and a consequent growth in the business landscape. A large part of this growth at law firms has been inorganic with frequent acquisition of rainmaker teams that can...
By Priyadarshini Shetty, Founder of Walchet Large Language Models (LLMs) have the potential to transform the practice of law in many different ways, let’s start by understanding what they are. LLMs are a type of Artificial Intelligence that have been trained on textual data. This training is used to generate new text as an output in a human-like fashion. LLMs can...
Warren Bennis (1925–2014) was an American scholar, author, and organizational consultant who played a pioneering role in leadership studies. He is renowned for his expertise in leadership and management, offering valuable insights through his extensive research, writing, and teaching. Throughout his career, Bennis held prestigious positions, with over 30 authored or co-authored books, he left an indelible mark on the...
We have written about business development at law firms and what is the larger role that the team plays. However, we want to discuss the importance of structuring the business development (BD) and marketing teams/ verticals at a law firm that will not only support the firm's growth and client acquisition goals but also has a chartered path for...
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