The Essential Guide to Building a Winning Marketing Budget
In today’s organised legal landscape, establishing a robust marketing strategy is essential for law firms seeking sustained growth, client acquisition and retention, and maintaining a strong professional presence. Allocating a dedicated budget for marketing is not just a prudent business decision – it is a strategic imperative! We give you several compelling reasons why law […]
The Essential Guide to Building a Winning Marketing Budget
In today’s organised legal landscape, establishing a robust marketing strategy is essential for law firms seeking sustained growth, client acquisition and retention, and maintaining a strong professional presence. Allocating a dedicated budget for marketing is not just a prudent business decision – it is a strategic imperative! We give you several compelling reasons why law […]
Small Law Firms: Specialist or Generalist?
In the evolving legal world, lawyers often feel the need to showcase their value and stay relevant. Distinguishing oneself and cultivating expertise often springs from concentrating on a specific field of law. However, zoom in too much, and you risk downtime, while staying too broad makes it challenging to shine uniquely amidst peers. Amidst the […]
What got you here, will not get you there – Operational effectiveness at law firms in times of hypergrowth
By Archana Venkat, Chief Marketing Office, Trilegal Indian law firms have been witnessing hypergrowth in the last three years, thanks to regulatory changes, proactive government led initiatives to favour cross border trade, and a consequent growth in the business landscape. A large part of this growth at law firms has been inorganic with frequent acquisition […]
MEET AMBIKA LAL – Lawyer turned Fashion Designer
We bring you the Dareact story of an ingenious young Image Consultant in Kolkata who has launched her signature clothing Line under her label, Ambika Lal. What is interesting is that the young lady who has wooed the fashion industry was a capital markets lawyer once. Her fascinating journey from the hallways of capital markets […]
Building Sustainable Strategies: Balancing Profit and Purpose
Being sustainable entails having a long-term perspective on how you operate, with regard to people, regular operations, the environment, or diversity. While it has a much wider definition, the term “sustainability” is frequently used in commercial and environmental contexts. Sustainability can be defined as an organization’s capability to maintain its competitive edge for a long […]