Getting to know Legal 500: An exclusive interview
How was Legal 500 established, what was the intention at the time? The Legal 500 launched in 1987 in the UK. It was the very first research guide and it was designed to provide thorough, in-depth and independent analysis of the strengths of law firms. Since then, The Legal 500 has established itself as the […]
Getting to know Vantage Asia: An exclusive interview
1. How was Vantage Asia established, what was the intention at the time? Vantage Asia was established in 2006 in response to a gap in the market for a high-quality magazine covering business law developments in India. India Business Law Journal was subsequently launched in June 2007, providing a monthly source of news and expert […]
Getting to know Chambers and Partners: An exclusive interview
Chambers and Partners, is a well-known, established legal research business. It identifies and ranks the most outstanding law firms and lawyers across 200 jurisdictions throughout the world. In the Indian context, while a lot of firms make annual submissions to the publication, what do we really know about Chambers and Partners? We decided to talk […]
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Client Referees: The advocates to Advocates
Client Referees: The advocates to Advocates As lawyers, we all know that legal submissions act as a powerful tool to accelerate our growth. We want to talk about one of the most crucial parts of a legal submission: Client referees! While your submission in the prescribed format allows the firm to talk about itself, its […]
The Law Firm Pyramid – Finder, Binder, Minder, Grinder
There has been enough and more discussion about the effective hiring and retention of lawyers at law firms. While management often wonders why they have to tackle the problem of exits, professionals at firms often find themselves frustrated, feeling undervalued and overworked. The larger question being – Is anyone probing further to understand why? While there could […]
What is the ROI of legal directory submissions?
One commonly asked question by law firms and lawyers is whether legal directories are a good return on investment. Could lawyers be using their time doing something more productive instead of going through the mammoth task of making legal submissions? Is the value proposition offered by these submissions consistent with the time, effort and money […]
Farming Analogy – Practice Development for Law Firms (Part 1)
Practice Development is as pertinent to a business, as the brain is to a human body. Our assumption is, that the three-pound neuron packed centre will do its job adequately. It doesn’t need special attention or grooming because it is so self-sufficient and low maintenance, right? In this ever evolving field of law, true knowledge […]
Legal Directories, League Tables, Publications – How are you seeding?
Given that team TGM has been talking all about farming and hunting analogies for practice development, it is critical we talk about seeding. In the context of practice development, importance of seeding the market with information about who you are and what you do is a no-brainer, but how you choose to do it depends […]