THE DAREACT INTRODUCTION

Our commitment to our careers is sacrosanct. We measure our success based on our professional achievements and accolades. We are told early on to “make it work” and stick to a chosen path. No matter what, we must compromise, adjust and adapt ourselves. Staying true to what one feels or acting on that feeling, is […]

Farming Analogy – Practice Development for Law Firms (Part 1)

Practice Development is as pertinent to a business, as the brain is to a human body. Our assumption is, that the three-pound neuron packed centre will do its job adequately. It doesn’t need special attention or grooming because it is so self-sufficient and low maintenance, right? In this ever evolving field of law, true knowledge […]

Legal Directories, League Tables, Publications – How are you seeding?

Given that team TGM has been talking all about farming and hunting analogies for practice development, it is critical we talk about seeding. In the context of practice development, importance of seeding the market with information about who you are and what you do is a no-brainer, but how you choose to do it depends […]