The Essential Guide to Building a Winning Marketing Budget
In today’s organised legal landscape, establishing a robust marketing strategy is essential for law firms seeking sustained growth, client acquisition and retention, and maintaining a strong professional presence. Allocating a dedicated budget for marketing is not just a prudent business decision – it is a strategic imperative! We give you several compelling reasons why law […]
The Essential Guide to Building a Winning Marketing Budget
In today’s organised legal landscape, establishing a robust marketing strategy is essential for law firms seeking sustained growth, client acquisition and retention, and maintaining a strong professional presence. Allocating a dedicated budget for marketing is not just a prudent business decision – it is a strategic imperative! We give you several compelling reasons why law […]
Small Law Firms: Specialist or Generalist?
In the evolving legal world, lawyers often feel the need to showcase their value and stay relevant. Distinguishing oneself and cultivating expertise often springs from concentrating on a specific field of law. However, zoom in too much, and you risk downtime, while staying too broad makes it challenging to shine uniquely amidst peers. Amidst the […]
Guiding with Influence: The Core of Proficient Leadership
Warren Bennis (1925–2014) was an American scholar, author, and organizational consultant who played a pioneering role in leadership studies. He is renowned for his expertise in leadership and management, offering valuable insights through his extensive research, writing, and teaching. Throughout his career, Bennis held prestigious positions, with over 30 authored or co-authored books, he left […]
Taking a leaf out of LinkedIn’s Playbook
It is that time of the year. Bonuses are paid out, promotions announced. Yet, you will find a few of your team members sending in their resignations and you are left baffled. The most instinctive response is, “How could they!” or “After all that we’ve done for them!” or “Oh man, I can’t believe another […]
Communication within your Law Firm: How does it work?
‘The single biggest problem in communication is the illusion that it has taken place.’ – George Bernard Shaw Effective communication is arguably one of the most important skills to have as a lawyer, whether it is to foster and maintain deep relationships with clients or to communicate about your brand or services to the external […]