Taking a leaf out of LinkedIn’s Playbook
It is that time of the year. Bonuses are paid out, promotions announced. Yet, you will find a few of your team members sending in their resignations and you are left baffled. The most instinctive response is, “How could they!” or “After all that we’ve done for them!” or “Oh man, I can’t believe another […]
Communication within your Law Firm: How does it work?
‘The single biggest problem in communication is the illusion that it has taken place.’ – George Bernard Shaw Effective communication is arguably one of the most important skills to have as a lawyer, whether it is to foster and maintain deep relationships with clients or to communicate about your brand or services to the external […]
Building Sustainable Strategies: Balancing Profit and Purpose
Being sustainable entails having a long-term perspective on how you operate, with regard to people, regular operations, the environment, or diversity. While it has a much wider definition, the term “sustainability” is frequently used in commercial and environmental contexts. Sustainability can be defined as an organization’s capability to maintain its competitive edge for a long […]
Content Marketing: Why showcasing your deals matter?
Content marketing has been a critical player in the scheme of things for lawyers and law firms. The need to consistently build and provide original content is where the true battle lies. The time, money, and resources needed for content marketing are enormous. So then, how does one solve for this? The truth is, that […]
Pre-requisites to a law firm business development plan
The success of any law firm depends on long-term growth from profitable clients. How do you then focus on the right kind of clients and marketing to support your sustainable growth objectives? This article will focus on the key essentials to be considered before developing a business development plan for your law firm. What is the purpose of having […]
Branding with a purpose – Part 1
Introduction Indian law firms and lawyers use branding, marketing, and practice development as ways to gain an audience with potential clients and existing ones. As a community, we are far more sensitive to and aware of these aspects that contribute towards our larger practice goals. Team TGM is talking to you about branding, in a […]
Listen to Understand
As a service provider, your success is assessed based on how clients view the services you provide. The question to be asked is, are you harnessing objective assessment/ feedback by actively soliciting it? This is not to overburden you with the “let’s set up another process” perspective but more because client feedback is critical for […]
MEET NEHA KASHYAP- Lawyer turned Legal Entrepreneur
This Dareact is super special to us as we bring you the story of someone who pioneered and founded The Grey Matter. A litigating lawyer turned legal entrepreneur, who explored various unconventional roles in the legal space, creating impact and leaving an indelible mark at every organisation she worked with. Neha Kashyap, holds a solid […]
Business Development at Law Firms
Over the last few years, there has been a paradigm shift in how law firms are approaching the business facets of their legal practice. In the past, business development was pitted as a concern and responsibility of the senior partners and was safeguarded by the firm’s leadership. As the legal industry has witnessed a structured, […]
Getting to know Legal 500: An exclusive interview
How was Legal 500 established, what was the intention at the time? The Legal 500 launched in 1987 in the UK. It was the very first research guide and it was designed to provide thorough, in-depth and independent analysis of the strengths of law firms. Since then, The Legal 500 has established itself as the […]