If your wins never leave the case file, it is like they never happened. 

Law firms deliver results every day, but too often those stories stay locked away. In today’s market, invisible work means lost opportunities and weaker reputation. 

Here is the reality: 96% of clients’ research law firms online before engaging them. Yet only 21% of firms consistently publish matter updates and that drops to 13% for boutique firms.  

That silence has a cost. Wins that never reach the market do not build trust, attract new clients, or establish your firm as top-of-mind recall. 

Why Publishing Matters 

Matter management is not just about deadlines. Done right, it turns legal work into proof of expertise. 

• Show Expertise – Results made visible become evidence of capability. 

• Win New Work – Clients choose firms with a record they can see, not just hear about. 

• Build Reputation – Consistent publishing keeps your name in rankings and conversations. 

• Motivate Teams – Lawyers want recognition. Visibility matters internally, as well. 

Imagine your firm just closed a $200M cross-border M&A deal. If you do not publish it, only the team that worked on the deal knows it happened. Meanwhile, a potential client is researching firms with proven experience in complex transactions. They come across a competitor’s published success story, not yours. The impression they form shapes their choice of counsel. 

The Roadblocks 

So why do not firms publish consistently? Common barriers include: 

• Limited Time & Priorities – Lawyers are busy. Marketing endeavours are quickly deprioritised. 

• Confidentiality Concerns – Not every detail can be shared. 

• Unclear Process – Without templates and workflows, publishing feels ad hoc. 

These are real time challenges, but, nothing that cannot be solved for. 

From Matter Management to Publishing

Good matter management does not just keep matters on track. It creates a pipeline from execution to visibility. 

1. Case Intake – Capture essentials (client, type, jurisdiction, objectives). This data later powers publishing.
   
2. Progress Tracking – Log milestones and interim wins; they form the backbone of your narrative.
3. Closure & Outcomes – Record results (value, team, outcome) in a publishing-ready way.
4. Publishing & Distribution – Transform matter data into polished, client-approved updates across website, LinkedIn, newsletters, and directories.
5. Growth – Published wins feed into pitches, rankings, and reputation-building. 

Case Management → Publishing → Growth. 

To embed this into daily workflows:  

• Automate Triggers – Alert BD/marketing as soon as matters close. 
• Digitise Data Capture – Easy-to-use forms reduce friction. Mark My Matter helps automate this step by capturing deal data and streamlining submissions internally. 
• Streamline Approvals – Standard workflows cut review delays.
• Publish & Repurpose – Share consistently across channels, then use the same content in pitches. You can also send your matters to our publishing platform The Deal Matter to get them published externally.
• Integrate with CRM & Rankings – Ensure every published win also feeds into submissions. 

  
  The Takeaway 

  Matter management should never end when the file closes. Every matter is a story of expertise, teamwork, and results. If those stories never leave your system, their value is wasted. When publishing is woven into workflows, each closed matter becomes more than a record, it becomes a business development asset.