Job Description for a BD Manager, but First – What Does Their Role and Growth Look Like at the Firm?
We have written about business development at law firms and what is the larger role that the team plays. However, we want to discuss the importance of structuring the business development (BD) and marketing teams/ verticals at a law firm that will not only support the firm’s growth and client acquisition goals but also has […]
Building a Strong Legal Practice with Effective Client Communication
In the fiercely competitive and demanding realm of law firms, achieving success hinges not only on legal expertise but also on clear and effective communication. Lawyers who possess exceptional communication skills are better equipped to forge connections with clients, build trust, retain business, and excel at networking and practice development endeavours. In this article, we […]
Taking a leaf out of LinkedIn’s Playbook
It is that time of the year. Bonuses are paid out, promotions announced. Yet, you will find a few of your team members sending in their resignations and you are left baffled. The most instinctive response is, “How could they!” or “After all that we’ve done for them!” or “Oh man, I can’t believe another […]
Communication within your Law Firm: How does it work?
‘The single biggest problem in communication is the illusion that it has taken place.’ – George Bernard Shaw Effective communication is arguably one of the most important skills to have as a lawyer, whether it is to foster and maintain deep relationships with clients or to communicate about your brand or services to the external […]
Building Sustainable Strategies: Balancing Profit and Purpose
Being sustainable entails having a long-term perspective on how you operate, with regard to people, regular operations, the environment, or diversity. While it has a much wider definition, the term “sustainability” is frequently used in commercial and environmental contexts. Sustainability can be defined as an organization’s capability to maintain its competitive edge for a long […]
Content Marketing: Why showcasing your deals matter?
Content marketing has been a critical player in the scheme of things for lawyers and law firms. The need to consistently build and provide original content is where the true battle lies. The time, money, and resources needed for content marketing are enormous. So then, how does one solve for this? The truth is, that […]
Pre-requisites to a law firm business development plan
The success of any law firm depends on long-term growth from profitable clients. How do you then focus on the right kind of clients and marketing to support your sustainable growth objectives? This article will focus on the key essentials to be considered before developing a business development plan for your law firm. What is the purpose of having […]
Branding with a purpose – Part 1
Introduction Indian law firms and lawyers use branding, marketing, and practice development as ways to gain an audience with potential clients and existing ones. As a community, we are far more sensitive to and aware of these aspects that contribute towards our larger practice goals. Team TGM is talking to you about branding, in a […]
Listen to Understand
As a service provider, your success is assessed based on how clients view the services you provide. The question to be asked is, are you harnessing objective assessment/ feedback by actively soliciting it? This is not to overburden you with the “let’s set up another process” perspective but more because client feedback is critical for […]
Business Development at Law Firms
Over the last few years, there has been a paradigm shift in how law firms are approaching the business facets of their legal practice. In the past, business development was pitted as a concern and responsibility of the senior partners and was safeguarded by the firm’s leadership. As the legal industry has witnessed a structured, […]