Content marketing has been a critical player in the scheme of things for lawyers and law firms. The need to consistently build and provide original content is where the true battle lies. The time, money, and resources needed for content marketing are enormous. So then, how does one solve for this? The truth is, that not every law firm needs...
The success of any law firm depends on long-term growth from profitable clients. How do you then focus on the right kind of clients and marketing to support your sustainable growth objectives? This article will focus on the key essentials to be considered before developing a business development plan for your law firm. What is the purpose of having a strong business development plan...
Introduction Indian law firms and lawyers use branding, marketing, and practice development as ways to gain an audience with potential clients and existing ones. As a community, we are far more sensitive to and aware of these aspects that contribute towards our larger practice goals. Team TGM is talking to you about branding, in a 2-part series. In the first part,...
As a service provider, your success is assessed based on how clients view the services you provide. The question to be asked is, are you harnessing objective assessment/ feedback by actively soliciting it? This is not to overburden you with the “let’s set up another process” perspective but more because client feedback is critical for client re-engagement. In a...
This Dareact is super special to us as we bring you the story of someone who pioneered and founded The Grey Matter. A litigating lawyer turned legal entrepreneur, who explored various unconventional roles in the legal space, creating impact and leaving an indelible mark at every organisation she worked with. Neha Kashyap, holds a solid ground of 14 years’...
Over the last few years, there has been a paradigm shift in how law firms are approaching the business facets of their legal practice. In the past, business development was pitted as a concern and responsibility of the senior partners and was safeguarded by the firm’s leadership. As the legal industry has witnessed a structured, metric driven scrutiny from...
How was Legal 500 established, what was the intention at the time? The Legal 500 launched in 1987 in the UK. It was the very first research guide and it was designed to provide thorough, in-depth and independent analysis of the strengths of law firms. Since then, The Legal 500 has established itself as the market leading guide to law...
Vantage Asia was established in 2006 in response to a gap in the market for a high-quality magazine covering business law developments in India. India Business Law Journal was subsequently launched in June 2007, providing a monthly source of news and expert analysis on legal developments to a global audience of India-focused in-house counsel and partners at Indian and...
Chambers and Partners, is a well-known, established legal research business. It identifies and ranks the most outstanding law firms and lawyers across 200 jurisdictions throughout the world. In the Indian context, while a lot of firms make annual submissions to the publication, what do we really know about Chambers and Partners? We decided to talk to the team and get some...
Client Referees: The advocates to Advocates As lawyers, we all know that legal submissions act as a powerful tool to accelerate our growth. We want to talk about one of the most crucial parts of a legal submission: Client referees! While your submission in the prescribed format allows the firm to talk about itself, its body of work, its policies and...
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